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    Understanding the Importance of Your Camera's Aperture

    Last updated 3 months ago

    When it comes to achieving the perfect shot, the trick is to understand the ins and outs of your camera. Whether you shoot with a brand new Nikon camera or a vintage Leica, your device offers a variety of settings and components that can be used to create a seemingly infinite number of shooting styles. Here is a guide to understanding the importance of one of those components: your camera's aperture.

    The Purpose of an Aperture

    The easiest way to think of an aperture and to understand its purpose is to liken your camera to the human eye. Just like the eye, a camera features a diaphragm that contracts and expands to manipulate light intake. The diameter of the contraction or expansion is referred to as the aperture, which acts exactly like the eye's pupil as it lets light flood into the lens.

    Changing Aperture Settings

    Different angles, settings, and shots call for different aperture settings. This means you need to know how to appropriately configure your lens to select the right aperture mode. Lens aperture sizes, known in the world of photography as “f-stops,” are written as fractions that represent a lens' focal length by the diameter of the aperture. A modern Nikon camera or Leica from Camera Land will allow you to simply select the f-stop required and automatically alter shutter speed to create fluid exposure.

    An Aperture's Impact on Focus

    Since aperture size dictates the amount of light taken in, this vital camera component also has an impact on the degree to which an image is in focus. F-stop settings can be altered so that just one part of the shot is in focus while the surrounding scene blurs into the background. Other settings see to it that an entire shot is clear and in focus, from the foreground all the way to objects farther in the distance.

    For even more information on aperture and other camera settings, consult with the camera experts at Camera Land NYC. In addition to offering top quality cameras from Nikon, Leica, and Fuji, we are also your go-to store for crossfire riflescopes and binoculars. Call us at (646) 789-4830 to learn more about the products we carry and the photography services we offer. 

    Deal of the Day: Open Box unit Vortex Diamondback 12x50 Binocular for only $199.99

    Last updated 3 months ago

    Today's "Deal of the Day" is on an Open Box unit Vortex Diamondback 12x50 Binocular for only $199.99, including Fed Ex shipping to a street address in the USA. 

    Superior quality, high-performance hunting optics can find their way around your neck for a surprisingly affordable price. Grasp the light-piercing power of the 12x50 Diamondback as you close in on details missed by others at this time of day. Taking its lead from the Diamondback rattlesnake, this rugged binocular is striking in how well it detects life.

    Getting to Know the Fuji X-A1

    Last updated 4 months ago

    The FujiFilm X-A1 has the compact, lightweight feel of a point-and-shoot, but with the functionality and performance of a D-SLR. As an entry-level interchangeable-lens camera, the Fuji X-A1 is a great camera for someone looking to step up to something a bit more professional than a simple point-and-shoot. The X-A1’s APC-C sensor captures every moment with stunning quality and color, while the one-handed operation allows you to navigate through the camera’s menus and setting with ease. 

    To get a closer look at Fuji’s impressive X-A1 digital camera, come to Camera Land NYC. We are proud to be one of the leading camera stores in New York City. In addition to the X-A1, we carry all of Fuji’s X-series cameras. Visit our website to browse our cameras and camera accessories, or call us at (646) 789-4830 to speak with one of our camera experts. 

    Today's "Deal of the Day" is Riflescopes Under $149.99.

    Last updated 4 months ago

    Today's "Deal of the Day" is Riflescopes Under $149.99.

    Today's sale is about some inventory we are down to the last of that we are just looking to clear out as well as just arrived new releases that are amazing opportunities.

    Pentax Gameseeker II 3-9x40 (P) #89745 only $69.99 

    Pentax Gameseeker 30 3-10x40mm (PP) #89750 only $99.99 

    Pentax Gameseeker RD Mini Waterproof Dot Sight #89704 @ $79.99 

    Brunton Echo 3-9x40 - BDC Reticle #F-ECHO3940-5 @ $79.99 

    Vortex Crossfire II 1x24 Muzzleloader Scope V-Plex (MOA) #CF2-31047 

    Damaged Box Demo Vortex Crossfire II 3-9x40 Dead-Hold BDC Reticle Riflescope #CF2-31007 @ $114.99

    Damaged Box Demo Vortex Crossfire II 3-9x40 V-Brite Reticle Riflescope #CF2-31025 @ $134.99

    Damaged Box Demo Vortex Crossfire II 3-9x50 (Dead-Hold BDC Reticle Riflescope#CF2-31011 @ $114.99

    Damaged Box Demo Vortex Crossfire II 3-9x50 V-Brite Reticle Riflescope #CF2-31027 @ $144.99

    Demo Vortex Crossfire II 4-12x44 Dead-Hold BDC Reticle Riflescope #CF2-31015 @ $144.99

    Damaged Box Demo Vortex Crossfire II 4-12x44 V-Plex Reticle Riflescope #CF2-31013 @ $119.99

    Damaged Box Demo Vortex Diamondback 1.75-5x32 V-Plex Riflescope #DBK-M-08P @ $129.99 

    We also have created a separate section, listed by manufacturer, for all the demos we have available:






    Schmidt & Bender 






    More demo product is arriving all the time so please check back if what you're looking for is not here or just call Doug or Neil @ 212-753-5128.

    BTW, a portion of every Leica, Leupold, Minox, Meopta, Steiner, Vortex & Zeiss sale is donated to United Cerebral Palsy

    Please feel free to call Doug or Neil @ 212-753-5128 with any questions or to place an order.

    * These "Deal of the Day" opportunities last as long as we have inventory so if you see this and want this please give a call or check our site.

    Have a great day

    Using Windows to Light Your Photographs

    Last updated 4 months ago

    When it comes to portrait photography, you need to find good light sources to illuminate the subject. A window is the best and easiest light source you can use in your home without setting up large, expensive studio lights. When positioning your subject near a window, wait until there’s not directly sunlight coming through the window. You should use a reflector to bounce some of the light back onto the subject so that the photograph doesn’t become too dark. For more tips about using windows to light your photographs, watch this video clip. 

    Whether you need lights, reflectors, tripods, or lenses, you can find all of the camera accessories you need at Camera Land NYC. We are one of the largest camera stores in NYC, and our inventory of cameras and camera accessories reflects this fact. Browse all of our products online, or call us at (646) 789-4830 if you have any questions. 

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