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    30% off Canvas Prints: 8/31/14 - 9/20/14

    Last updated 2 months ago

    Deal of the Day!

    Last updated 2 months ago

    Take an extra 10% off of the following items (either mention this post in your web order and we will refund that 10% or call in your order and mention the post for the 10% additional discount):

    (Demo Unit) Zeiss Victory DiaScope 65 T* FL (Black) (Straight Model) with or without the 15-45x Zoom Eyepiece

    Demo Zeiss Compact Point Reflex Sights #521790 & 521792

    All in stock Bushnell Refurbs

    Leupold BX-4 Mckinley HD 8x42mm Binocular #117789 

    Demo Nikon EDG Fieldscope 85 Spotting Scopes - Available in Straight & Angled 

    All Demo Swarovski Z6i Illuminated Riflescopes 

    In other super opportunities:

    We have one each of the following so we are offering them super discounted:

    Demo Zeiss Duralyt 3-12x50 #6 Riflescope @ only $749.99 

    Open Box Nikon Monarch 6-24x50 SF M Fine Cross Riflescope #8427 for only $429.99

    We sold a couple of Leupold riflscopes that were opened by the customers, never mounted, and returned. We won't put these back into new inventory so:
    Leupold VX-1 2-7x33 Duplex Reticle Riflescopes #113863 for $189.99

    Leupold VX-2 3-9x40 Duplex Reticle Riflescope #110797 for $249.99

    As an extra super special:
    A new Vortex StrikeFire AR 15 Mount Red/Green Dot #SFRD-AR15 and VMX-3T Magnifier for only $269.99

    Let's also not overlook that Swarovski Binoculars and Spotting Scopes are on 65th Anniversary Sale pricing giving you an additional 10% discount 

    We have end of the Summer inventory coming up and there is nothing more boring then counting every box in the store. If there is something you are looking for please feel free to give us a call and we will do all we can for you. 

    Our web builder has been working hard to update the demo pages on our site. It is set up by brand so please see:
    More demo product is arriving all the time so please check back if what you're looking for is not here or just call Doug or Neil @ 212-753-5128.

    As we receive deliveries we will do our best to get this information to you. 
    Thanks for all your support.

    A Look at How Binoculars Work

    Last updated 3 months ago

    Binoculars are optical instruments that provide long-range, three-dimensional viewing. Whether you are hunting, bird-watching, or taking in a ballgame, a good pair of binoculars can help you see more and see better. In order to understand the different features that affect price and the features that are right for you, here is a look at how binoculars work.


    Binoculars work on the basic principle of refraction. Imagine water sitting in a glass. While the water appears to have a straight upper edge, it is actually curved ever so slightly (this is called the meniscus). Now, if you were to place this glass of water on top of a newspaper and look down, the news print will look slightly magnified.

    Converging Lenses

    Binoculars are simply two telescopes side-by-side, one for each eye. Each telescope uses two convex lenses, also known as converging lenses, which brings distant light rays into focus and makes distant objects appear bigger in through the eyepiece. The first lens (the objective lens) catches light rays and makes a focused image a short distance behind the lens, while the second lens (eyepiece lens) picks up that image and magnifies it. 

    Magnification Rating

    Most binoculars are designed to magnify an object six to 12 times. Binoculars are rated by the magnification they produce and the diameter of the objective lens. For example, a 6x30 binocular magnifies distant objects six times and have objective lenses 30mm in diameter. The larger the objective lens, the greater its ability to gather light, and the clearer distant objects will be.

    For the best selection of binoculars in NYC, come to Camera Land. In addition to our unbeatable selection of digital cameras and camera accessories, we carry binoculars and optic accessories from the leading brands, including Bushnell, Brunton, Nikon, Zeiss, and Zen-Ray. Visit our website to browse our binocular inventory online, or call us at (646) 789-4830 to speak with one of our binocular experts. 

    Back to School Specials

    Last updated 3 months ago

    Check Out the Amazing "Selfie Stick"

    Last updated 3 months ago

    It is perfect for anyone wanting to take selfie's!

    Selfie Stick

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