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    Exploring the Basics of Underwater Photography

    Last updated 2 months ago

    There’s a whole other world under the surface of the ocean, and there are cameras designed to help you capture the breathtaking beauty only found underwater. Even if you aren’t much an ocean lover, an underwater camera will come in handy during pool parties and trips to the lake. To help you capture the best aquatic scenes, here are some of the basics of underwater photography.

    Use a Strobe or Flash

    Water absorbs colors such as red, orange, and yellow the deeper you travel. This is why your underwater photographs will look blue if you don’t use a flash or strobe. If you underwater camera doesn’t come with a built-in flash, buy an external strobe/flash to add color to your pictures. If using an internal flash, you may notice that your photos have backscatter, which may appear like dirt on your lens but is actually due to illuminated particles in the water.

    Get Very Close to Your Subject

    Water reduced contrast, color, and sharpness. For this reason, underwater photographers recommend taking photographs within three feet of the camera, preferably much closer. You will need to get very close to your subject in order for your photograph to turn out clear, especially if your subject is moving or hidden in coral.

    Practice Your Diving Skills

    Before you attempt to use your underwater camera for the first time, practice your diving skills. You don’t want to dive down and mess with your camera while you are still figuring out how to use your breathing apparatus and maintain buoyancy. The more comfortable you are underwater, the better your photographs will be.  

    Camera Land is proud to offer the SeaLife ReefMaster underwater camera. This easy-to-use, self-contained underwater dive camera has a 200ft depth rating and comes with an external Mini Wide Angle Lens for breathtaking aquatic shots. To learn more about the cameras and accessories we offer, visit our website or call us at (646) 789-4830. You can also stop by our store located at 575 Lexington Avenue in NYC.

    RifleScope Super Sale Opportunity

    Last updated 2 months ago

    Celebrate Mother's Day

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    Capture Beautiful Shots of Spring Blooms with These Tips

    Last updated 2 months ago

    One of the reasons flowers in bloom are so breathtaking is that their beauty is fleeting. As sure as flowers bloom in the spring, they wither and die in the fall. But with the right digital camera, you can capture this fleeting beauty and enjoy it for the rest of your life. Of course, it also helps if you know how to use your digital camera. Here are some tips to help you capture the perfect flower shots this spring.

    Examine Your Subject

    Before you start shooting away, pause and examine your subject. Determine what angle you will shoot from to get the best perspective, and consider how the lighting will affect your photograph. Also determine how the flower interacts and looks with the environment around it. This will help you identify a point of interest for your piece and position yourself as to remove unwanted distractions or highlight background elements.

    Identify the Point of Interest

    In all types of photography the most important thing to think about is where you want your viewers’ eyes to be drawn. In flower Macro photography, your depth of field is a matter of millimeters, so attention to detail in focusing is something to be practiced. Identify the point of interest, be it a petal, stalk, or pistil, and work hard to ensure that it is as sharp as possible.

    Remove Unwanted Distractions

    Whether you are an aspiring photographer or simply want to capture beautiful shots of the world around you, Camera Land is your destination for all of the gear you need. We are one of NYC’s premier camera dealers, and we carry digital cameras, lenses, and accessories from the most trusted named in the industry, including Nikon, Canon, Fuji, Leica, Sony, and Ricoh. Call us today at (646) 789-4830 to learn more about products and services. 

    Camera Land Has Received....Last Week of of April 2014

    Last updated 3 months ago

    Here is the latest update of what has arrived:


    Minox ZA 5 HD 1.2-6x24 30mm Tube Riflescopes 

    Minox ZA 5 HD 3-15x42 SF 1" Tube Riflescopes

    Minox ZA 5 HD 3-15x50 SF 30mm Tube Riflescopes


    As usual we received a our weekly shipments of Vortex riflescopes, as we get multiple deliveries of their scopes each week. Basically, if Vortex has them so do we. We do our best to keep their entire Riflescope product line in stock at all times.

    Vortex High Country Tripod as well as the extra quick release plates 

    Vortex Razor HD 35mm Ring Set 1" 

    Vortex Viper Sunshades in both 44mm and 50mm 

    Vortex Binocular Harness Straps which we are running for only $10.00 when added to any binocular purchase

    Vortex Fog Free Lens Cleaning Kit 

    Vortex Ranger 1000 Laser Rangefinder 

    As of this morning we have every spotting scope Vortex makes in stock.

    Vortex Viper HD Binoculars:
    8x42 HD 
    10x42 HD 
    The new for 2014 12x50 HD 

    Vortex Vulture HD Binoculars: 
    10x56 HD 
    15x56 HD 

    In other newly released Vortex Optics we received:
    The Illuminated and the non-Illuminated versions of the Crossfire II 1-4x24 Riflescopes 
    The just released Vortex Prism Scopes:
    Spitfire 1x Prism Scope 
    Spitfire 3x Prism Scope


    We just got a nice accessory order from Zeiss that our web builder is working on getting onto the site:
    Digiscope adapter for point & shoots
    Conquest HD-5 Sunshades for the 42mm and 50mm objective riflescopes
    Tripod mounts for the 42mm objective Conquest HD and Victory HT binoculars

    The new Zeiss Conquest HD 15x56 Binoculars have arrived 

    Just want to thank you all for the tremendous response to our sale on the Conquest 6.5-20x50 Target Turret Riflescopes in #20 Z-Plex & #43 MilDot that we are blowing out for only $599.99, or with a ScopeCoat Neoprene cover for only $619.99. I think we went thru about half of the inventory in the last week which has kept Neil and shipping super busy.

    Don't forget, Zeiss is running their Spring Rebate Program for another week or so which get's you a $$$$ back on their great optics.


    Swarovski Modular Objective - 65mm #49965

    Swarovski ATX - Modular Ocular - Angled #49901 

    Swarovski CL Pocket 10x25 Binocular #46211

    In Riflescopes:
    Z3 Series:
    3-10x42 BRX #59017 
    BRH #59026
    BRX #59027
    BT-Plex #59020
    4A #59023
    Z5 Series: 
    BRX #59767
    4 #59762
    BT-Plex #59760
    BT-4W #59764
    BRH #59886
    BRX #59887
    BT-Plex #59880
    BT-4W #59884 

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